Mark Elsdon is an entrepreneur, pastor, consultant, and speaker who lives and works at the intersection of money and meaning. An ordained minister in the Presbyterian Church (USA), he is also the cofounder of RootedGood, which seeks to create more good in the world through social innovation;cutive director at Pres House on the University of Wisconsin's Madison campus; owner of Elsdon Strategic Consulting; and president of the board of directors of Working Capital for Community Needs (WCCN), an impact investing fund that provides micro-finance for the working poor in Latin America.

Mark's new book, We Aren't Broke: Uncovering Hidden Resources for Mission and Ministry, is a guide for churches and missional organizations in using hidden assets, such as property and investments, to transform communities and thrive in the face of financial difficulty. Drawing upon a remarkable story of rebirth at Mark's campus ministry center at the University of Wisconsin, along with profiles of other creative social enterprises, it is a book that speaks hope into the financial struggles many churches experience today, especially as they emerge from the COVID-19 crisis. Mark has committed to donating 100% of author proceeds from the sales of We Aren't Broke to nonprofit organizations engaging in creative solutions to address the problems he writes about in the book.

Mark lives in Madison, Wisconsin with his spouse and two daughters and considers it a good year when he rides more miles on his bicycle than he drives. Learn more about him at his website, melsdon.com.